Well we are truly in the throes of winter now. The ice is on the windshields, the thermostats are up, and for some businesses things are getting slow. The holidays can be tough for a variety businesses. While some are tied up with holiday shopping, others are seeing their clients put work on hold until the New Year. We’ve got a few tips for you that might make the difference in staving off that holiday slump.
Consider some holiday messaging this winter. These days customers want to see companies with a little humanity. Seeing your team members enjoying their holidays makes your communications feel more personal.
Whether it’s in your social media, point of sales materials, or on your website, updating your media for the season is important. It shows that your business is robust, professional, and active.
‘Tis the season for giving. Customers want to see company’s whose values reflect their own beliefs. A Nielsen Global online survey found that 56% of consumers are willing to pay more for products from brands and companies that demonstrate a commitment to social value, and 53% said they’d pay more for a product because of a company’s community commitment.
All this goes to say that customers and clients want to work with the good guys. Partnering with a non-profit this season is the perfect way to affirm your business’s values, as well as connect with your customers.
The best holiday strategy is the one that’s specific to your business. Capturing a holiday theme and applying it to your sales strategy is a great way to break out from the noise of other businesses struggling to market themselves over the holiday.
Get creative this season! You’re holiday niche will be as successful as the effort and thought that you put in to it.
We all know the stress that comes with the holidays. Whether it’s at work or gathering at home, it seems like there’s an infinite amount to do and no time to do it. You can stand out by offering to make business easier this holiday.
Just think in terms of the audience your trying to reach. Build campaigns around giving them more time to spend with their loved ones. Think creatively about how your product or company help them navigate the holidays.
Breaking through the holiday funk is a steep hill to climb. For help with marketing your business contact us at Victor Marketing for a free consultation!