Let’s talk about your SEO. The jargon and technicalities behind your search engine optimization can seem daunting. Your standings on Google and Bing are so radically important to your digital success. Put yourself in the shoes of your desired audience. No one likes digging through pages of search results to get to the content they’re looking for, but there’s a few basic things you can do that will really improve your placement.
Posting new and relevant content is really where the rubber hits the road with SEO. Your search engine results rely heavily on the recency and relevancy of your content. You want to be posting regularly and with quality content
Setting yourself a schedule with weekly blog posts, videos, or other content is a huge boost to SEO. Multiple recent posts indicates for search engines that you have an active digital presents. The foremost killer of search engine rankings is outdated content. Google and Bing push down websites that haven’t been updated in a long time, assuming that the websites are just abandoned.
Relevancy is the number one necessity for your SEO. When crafting your content, keep in mind to use key phases when writing copy. Don’t go out of your way to spam up your work with lines that don’t make sense. Think about the way your readers will search for you. Take phrases like “Where can I print architectural plans in Oxford, MS?” and “Best cleaning services in Nashville, TN”, and repeat them a few times in your article or copy. This will pay dividends in improving SEO placement.
Linking your posts to your social media accounts is a huge SEO booster. Sharing your posts, videos, and other content gives you a quality SEO presence and brings more traffic to your website. Web traffic is a key factor in search engine rankings.
Make sure to diversify your social media and reach out to a variety of groups. Don’t discount the power of a strong Instagram, Pintrest, Snapchat, or Youtube. A variety in your social media indicates to Google and Bing that you are producing a multiple different forms of content for a variety of audiences. This is a big plus for your search engine ranking.
For some good examples, check us out on facebook!
Here’s where things get interesting. Meta data is data included in the build of your web page to communicate info about your site to search engines. There’s three different key types of Metadata to be aware of.
Title metadata is responsible for the page titles displayed at the top of a browser window. This info is super important for telling search engines who and what your web page is about.
Description metadata is the textual description that a browser will use in your page search return. That’s the little bit of text under your page’s link on Google, describing what’s in your page. This is super important for drawing your audience in.
Keywords are words and phrases that should bring up your website on a search. These should be mostly 4-8 word phrases that you think might get searched when looking for you. Don’t go overboard. If your keyword data is too long, then Google and Bing move it further down the list.
Use outbound links. This connects you to other, often more established websites, and makes more traffic for your webpage. Use links to reference other authorities on the subject, link to other articles that further explain your point, or to other media that you don’t want to host on your page.
Your video and media have metadata of their own. Add descriptions and alt tags to your media, and they will also improve your SEO. Adding plenty of well tagged images and videos plays a huge role in your search engine rankings.
These are just the basics on improving your social media. The absolute best way to set yourself ahead of the competition, is to trust your site with a pro. That’s what our team is all about. Victor Marketing’s Google Certified SEO experts are here to take your site and make it run, leap, and dash to the winner’s circle. For more information, contact us!